We help market stallholders sell more on event day.

Online Workshops ▪️ Live Workshops ▪️ 1:1 Coaching ▪️ Custom Sessions

About us.

Events and Markets Australia (E&MA) was established in 2015 to help creatives and makers produce successful market stalls. E&MA was launched and is operated by award winning event and marketing specialist, Nat Buckingham – who has over a decade of experience specialising in the stallholder scene.

Nat’s background in economic development and stallholder management for large scale community events highlighted the importance, and lack of availability of stallholder education in terms of operating permits, government requirements, best practices and marketing knowledge. To address these areas, she launched E&MA’s Workshop Program and 1:1 Coaching.

The Stall Marketing Workshop is available online for individual stallholders and Live Workshops (for 10 or more attendees) are available in all Australian states when booked by groups of stallholders, event and market managers, government organisations, Councils, and Tourism Associations. 1:1 Coaching, operational and custom sessions for individual stallholders are also available via phone and Facetime – contact us for additional details.

Get instant access to our onlineSTALL MARKETING WORKSHOP

You will learn how to attract more people over to your stall and increase sales on and after event day. The 45-minute session can be completed in a lunch break and you don’t have to be tech savvy, our e-learning system will take you through each segment step by step.


"This workshop is best money I have spent on my stall – I finally know where I was going wrong. My goal was always just to make sales on market day. I had never thought about selling to people after the event lead alone having a plan on how to do it. It’s given me the tools I needed to fill in the gaps and I’ve already seen improvement in sales."

Workshop participant

"I work full time so the online workshop was perfect for me. The information was fantastic, it’s presented in a way that’s really easy to understand and everything was straight to the point. I got all the info I need (and so much more) in less than an hour, in the comfort of my own home when the kids were in bed. I’d highly recommend it to other stall operators."

Workshop participant

"This Marketing Workshop made me realise how much planning I had missed and the affects that had on my income and profits. I’ve now defined a pricing strategy which is working much better for us and feel equpped to deal with people who try to price haggle. My wife and I are a lot more confident in how we get people over to the stall and what to say when we get them there."

Workshop participant

"Nat’s coaching was such an investment for me. I was struggling to stand out from an increasing amount of competors popping up. She helped me pick better events to improve sales, create a point of difference in my product range and reduce the amount of money I was spending on marketing materials. The money she helped me save more than paid for the sessions I had and I’m so grateful for the ongoing support."

Coaching client